What a Professional Florist Can Bring to Your Wedding

By Willoughby Road and Maria Yeonhee Ji

A talented florist is more than just a supplier of flowers. Particularly when it comes to bigger events like a wedding, they can have a much bigger impact that you might have previously considered. With significant roles in venue styling, logistics, visual communication, décor provision, and even wedding photography detailing, florists can leave a meaningful mark on your big day. Here are five key ways they can exert influence on your celebrations. 

1/ AESTHETICS & ARTISTRY

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All Images provided by Willoughby Road

Certainly, there are some simple floral arrangements that you could attempt to DIY with the assistance of online tutorials. But for the more elaborate statement pieces, it’s not merely a matter of time and labour; they’re works of art requiring both technical skill, experience, and creativity. A florist will be able to put together eye-catching arrangements like the one in the image above, which can make a venue really come to life, transforming the aesthetic of the place (and by extension the atmosphere). Keep in mind that a few striking statement pieces – be they wedding arches, a photobooth backdrop, or table centrepieces at the reception – are better than an abundance of flowers amateurly put together. 

2/ TRANSLATING YOUR PERSONALITY & VISION


The language of flowers has been used for centuries by lovers, artists, and writers to express their – sometimes forbidden – affections in all their permutations. William Shakespeare, argued by some to be the father of the modern conception of romance, also ascribed meaning to flowers in many of his plays. Florists can use their extensive understanding of flowers and their different symbolic meanings to translate your feelings about your relationship with your partner via the floral arrangements on your wedding day. Of course, your florist doesn’t have to stick to the traditional Victorian script when it comes to the blooms in your bouquets. If you have particular favourites, or you want your personality to be reflected in the arrangement, a consultation with your florist can ensure important elements like these are incorporated into the final product to add a personal touch. 

3/ SEASONAL SAVOIR-FAIRE

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Cut flowers can have an incredibly high environmental and social cost. The processes of cultivation (including pesticides use), drip-irrigation, and transportation can all potentially result in a very high carbon footprint associated with your arrangements. An experienced floral specialist will be able to advise you as to which blooms are in season, and which ones are able to be imported in the most sustainable and reliable way if you do have your heart set on a particular type. As well as increasing the chances of your flowers arriving in peak condition if they’re locally-sourced, following your florist’s advice about in-season options means that your wedding day won’t come at the cost of causing harm to our planet.

4/ THE CAMERA-FRIENDLY PICK 

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Though all flowers are pretty easy on the eye, not all flowers look great in every combination. Maybe you love calla lilies, hydrangeas, tulips, and anemones... but an assembly of all four flowers is likely to result in a disharmonious, overcrowded bunch. A well-seasoned florist will be able to guide you to design bouquets that look great and photograph exquisitely. The latter is something florists will be knowledgeable about as they will be familiar with what their arrangements have looked like in past clients’ photographs. Your florist will make sure that the bridal bouquet doesn’t overshadow your wedding dress; they’ll also be able to craft arrangements that look beautiful as backdrops in detail shots like the photograph of the wedding rings above. Flowers are a simple but enchanting styling prop, so make sure you get the most out of your blooms by going with an experienced professional. 


5/ VASES & OTHER DÉCORATIVE FEATURES

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Often, florists supply more than just flowers – businesses that frequently work on weddings usually also provide services like vase-ware and decorative hire. Though a pretty vase will never be able to make up for wilting flowers, it can definitely help put your flowers’ best petals forward. Wedding accessories like tealights, mirrors, and candelabras can also supplement the floral arrangements on a reception table for a more impressive effect – an experienced professional will be able to provide these in a range of styles and in whatever quantity required for the event. With the countless number of tasks involved in planning your wedding, it can be a relief to have a florist who can also source and/or provide some of these other decorative elements so that your to-do list is just that little bit shorter. 



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