Why Florists are Worth Their Weight in Gold

By Maria Yeonhee Ji

When you think of weddings, your mind will inevitably generate images of intricate floral arrangements and breathtaking installations. Inspiring photos of exquisite wedding blooms and cascading foliage can be found all over Instagram and Pinterest. And while it’s easy to fall into the trap of thinking a talented creative friend could DIY some of these floral creations for you, there are many reasons why you should absolutely call on a professional for your upcoming event. From unparalleled artistry to industry nous, here are five of the most important reasons to opt for the expert over a mere enthusiast. 

1/ THEIR ARTISTRY OUTSHINES THE AMATEUR ARRANGEMENT

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Image by Stories by Bianca. Florals by Jardin Bell 

There’s a stark difference between a bouquet created by an amateur and one made by an expert - and that’ll be clearly visible to the eye of any beholder. 

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Image by Alexandra Cohen Photography

Most of the flowers used in wedding arrangements aren’t your run-of-the-mill varieties available at the grocery store. The sublime stems (that are often priced at more than $5 per stem in wholesale) in these creations are usually flowers imported from overseas, or exclusively grown locally by boutique farms. 

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Image by Lynn Lewis Photography 

A professional will know exactly where to source the most perfect garden roses, peonies, and ranunculus etc... and also have the savvy to keep the more fragile blooms alive and looking picture-perfect.

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Image by James Simmons Photography

Floral experts, like artists who use other mediums, are always pushing themselves and improving their skills by constantly innovating in their works and attending workshops. This means that even with the exact same raw materials, an expert floral designer can craft something that draws the eye and surprises the viewer; they can create something magical and memorable that brings a point of difference to your wedding’s overall look. 

2/ INSTALLATIONS REQUIRE EXPERTISE

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Image by Luke FM Photography; Florals by Twig + Twine Floral Artistry

If you’re having a pop-up ceremony with a very small guest-list, then you might be able to get away with having your bouquets made by a talented friend. However, when it comes to more statement installations, or hanging arrangements like the floral chandelier in the image above, it’s best to opt for a professional’s expertise. 

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Image by Cheers Babe Photo

They’ll have all the materials needed to construct a work of art that won’t fall apart (or down onto your guests), the experience to know what kinds of flowers and foliage bring dimension and textural variety for striking effect (look at this lush half moon meadow installation in the image above), and the team who can put in the hours of work that it takes to create many of these installations. 

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Image sourced via Inessa Nichols Design 

Backdrops such as flower walls may seem of simple design, but actually require hundreds if not thousands of flowers and a lot of manpower to piece together. 

3/ FLORAL DETAILING IS A STYLING ESSENTIAL

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Image by Megan Duffield Photography

Even if you intend to have a minimalist styling budget, flowers are likely to feature prominently in your decor priorities. As photogenic symbols of romance and celebration, flowers bring that festive touch to your nuptial happenings and even a few stems/leaves can be used effectively to build the aesthetic and atmosphere you want. 

4/ PROFESSIONALS WILL WORK TO SCALE & DEADLINE

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Image by Nina Claire Photography

Bouquets for the bride, bridesmaids, boutonnieres for the groom and groomsmen, arch decorations/installations, aisle markers, reception table arrangements or runners, floral chandeliers… you may choose to opt for some or all of these wedding floral decor features in your own celebrations. 

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Image by Alexandra Cohen Photography

The larger the range and number of pieces you need designed and arranged on the day, the stronger your preference should be to entrust the responsibility to a professional florist. You’re not merely hiring the services of an expert who will deliver stunning creations - a professional means you’re also going be delivered the peace of mind that they will be reliable and responsible for making sure everything is organised to work around your wedding itinerary. This also means that you and your partner will be freer to turn your attention to other planning requirements in the months leading up to the big day, as you won’t feel stressed about needing to supervise somebody inexperienced or enter tense negotiations with the friend/relative who has offered their services but may not be as invested as you are in the quality of the outcome. 

5/ YOU GET THE INDUSTRY INSIDER 

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Image sourced via The Wildflower Perth

If you go to someone inexperienced to help you with your arrangements, your vision will be largely limited by their skills, manpower, and your ideas. It may also turn out that your ideas are not practical or possible to execute with your floral budget. An industry insider, however, will be able to take your vision and translate it into something achievable yet breathtaking. They’ll be able to advise and guide you on how to compromise and alter various design choices to get the works of art you want. 
 


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